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Paddle BC Stakeholder Survey

October 1, 2026 News & Press

Now in its fourth year, PaddleBC is evolving into a province-wide platform connecting destinations, outfitters, retailers, and paddlers while helping travellers discover BC’s waterways. As we plan our next stage, we want businesses working directly with paddlers to help shape our direction and demonstrate paddling’s impact on visitation and community spending. This short survey will help us better understand customers, travel decisions, and which shared marketing investments would deliver the most value. Estimated ranges are welcome, and individual responses will be reported in aggregate.

Sector Opportunity & Outfitter Survey

This field is for validation purposes and should be left unchanged.

Your Details

Name(Required)
Email(Required)
Where do you operate? (Select all that apply)(Required)
What paddling products do you offer? (Select all that apply)(Required)
Approximately how many paddling customers/participants does your company serve a year?(Required)(Required)
Approximately what percentage of your customers are visitors from outside your immediate/local area?(Required)
Where do your visiting customers primarily come from? (Select all significant markets for you.)(Required)
Based on what your customers tell you, how important is paddling in their decision to travel to your area?(Required)(Required)
Approximately what percentage of your visiting paddling customers stay at least one night in your community/region?(Required)
For overnight visitors, what is the typical length of stay?(Required)(Required)
Which months have capacity for additional paddling business? (Select all that apply)(Required)
If Paddle BC attended consumer shows, which model would be most useful?(Required)

➡️ Please rate the value of the following Paddle BC marketing activities to your business:

Bulk media buys / advertising with paddlesports publications (e.g., Paddling Magazine / Rapid Media)
Professional photography and video commissioned in BC paddling destinations
Blog/editorial storytelling featuring operators and destinations
Multi-day paddling itineraries that link paddling with accommodation, food and other experiences
Bulk media buys / advertising with paddlesports publications (e.g., Paddling Magazine / Rapid Media)
Paid social / digital advertising driving traffic to operators
Provincial SEO and trip-planning content on PaddleBC.ca
Consumer/travel shows in markets such as Vancouver and Calgary
Shared booth opportunities where outfitters can participate directly
Email/newsletter marketing to paddlers
Media/influencer familiarization trips
Business education/resources (insurance, staffing, tenure, safety, digital marketing)

➡️ End of ratings section

If PaddleBC delivers measurable province-wide marketing, referrals, and shared assets, what annual contribution would feel reasonable for a paddling outfitter?(Required)

Vince Hempsall

Vince Hempsall lives in the beautiful mountain town of Nelson, British Columbia where he can be often be seen paddling the cedar strip canoe he built with his dad.

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