Connect with BC’s engaged paddling audience and elevate your destination
PaddleBC offers strategic partnership opportunities to showcase destinations, align stakeholders, and create compelling paddling experiences across British Columbia. Each partnership tier is designed to deliver measurable reach, high-quality content, and lasting visibility for your destination.
1.1M+
Total Impressions
100K
100K+ Paddling Magazine Subscribers
39%
Newsletter Open Rate (Industry Leading)
53K
Annual Website Sessions
Business Membership Plans
Boost your brand’s visibility and connect directly with active paddlers looking for gear, guides, and services in your area.
Local Partner Listing
For businesses located in communities that are not yet members of Paddle BC.
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Target Audience: Shops, guides, and rentals in “Member Communities.”
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Marketing Benefits:
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Standard directory listing on the Paddle BC website.
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Business pin on our interactive paddling map.
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Searchable tags by activity (Kayak, Canoe, SUP).
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Direct link to your booking/website.
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Enhanced Business Listing
For businesses located within a current Paddle BC Member Community.
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Target Audience: Any paddling-related business looking for premium exposure.
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Marketing Benefits:
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Priority Placement: Top-of-page results in the business directory.
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Expanded Profile: Includes a business bio, 3 high-res photos, and social media links.
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Newsletter Feature: One dedicated “Partner Spotlight” in the Paddle BC monthly newsletter.
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Social Media Shoutout: One dedicated post across our Instagram and Facebook channels.
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Community Membership Plans
Position your region as a premier paddling destination by joining our network of world-class BC waterways and communities.
Founding Partner (Year 1) – $5,000
Build your destination within the PaddleBC ecosystem
Designed for new partners, this foundational investment establishes your presence, aligns stakeholders, and creates the core assets needed for long-term success in paddling tourism.
Includes:
- Stakeholder onboarding and engagement – Integration with paddling clubs, retailers, operators, and manufacturers
- Destination and waterway development – Identification and positioning of key paddling experiences and routes
- Dedicated content creation – Professionally developed blog feature highlighting your destination and experiences
- Social media reel creation – High-impact storytelling to inspire paddlers and drive interest
- Social media collaboration – Coordinated promotion across PaddleBC and partner channels
- Newsletter feature – Exposure to PaddleBC’s engaged audience (5,000+ subscribers)
- Waterway creation – Mapping and promotion of key waterways across PaddleBC platforms
- Destination creation – Development of a compelling story connecting stakeholders, waterways, and experiences
Returning Partner – $3,000
For destinations ready to lead in paddling tourism
Ideal for destinations seeking visibility, credibility, and measurable reach.
Includes:
- Multi-channel storytelling campaign (social, blog, newsletter)
- Dedicated destination feature (drives awareness and trip planning)
- Inclusion in Paddling Magazine media network (100,000+ reach)
- Content amplification through PaddleBC channels
- Collaborative content creation with stakeholders
Legacy Partner – $1,500
For destinations maintaining presence and engagement
Includes:
- Social media collaboration and stakeholder amplification
- Inclusion in curated regional storytelling (blog + newsletter)
- Targeted exposure to the paddling audience
Add-on Marketing Tactics
Supercharge your membership with targeted “Add-on” tactics designed to drive specific results like email leads, high-end visuals, or multi-day tourism.
Itinerary Creation - $1,500
- 3 days/2 nights of professional on-location itinerary building.
- Features paddling, après-paddling, and local stays.
- Featured in Paddling Magazine (100k subs) and Paddle BC Newsletters.
Visual Acquisition - Starts at $2,500
- Custom photo/video package of your region’s unique waterways and experiences.
Contesting - $1,500
- Build your database with a minimum of 2,000 shared high-quality emails.
- Full destination sponsorship and features across all major media channels.
Why Partner With Us?
Performance That Moves the Needle. In the first half of the 2025/26 season alone, Paddle BC has delivered massive value to our partners:
- High Engagement: Our users spend over a minute per session exploring routes and businesses.
- Newsletter Power: With a 27% click-through rate, our audience doesn’t just open emails—they take action.
- Global Reach: While 76% of our traffic is Canadian, we capture significant interest from the US (14%) and Europe (4%), bringing international tourism to your door.