Learn more about us
Mission Statement
PaddleBC connects people to the waterways, communities, and cultures of British Columbia through curated paddling experiences.
As a collaborative not-for-profit, we champion small businesses, celebrate the deep paddling traditions of Indigenous Peoples, and promote sustainable practices that protect our shared environments.
Our mission is to inspire meaningful travel that supports local economies, honours cultural heritage, and fosters a lasting love for the places and people that make paddling in BC extraordinary.
Inspired enthusiasm
Our Vision
To establish British Columbia as the world’s premier year-round paddling destination where vibrant communities, thriving small businesses, and the enduring traditions of Indigenous Peoples are celebrated on every waterway.
PaddleBC envisions a future where sustainable adventure strengthens local economies, protects our natural environments, and inspires deeper cultural connection through the shared experience of paddling.
1. Stewardship of Waterways
We are dedicated to protecting and preserving BC’s lakes, rivers, and coastlines through sustainable practices, environmental education, and responsible tourism.
2. Celebration of Indigenous Heritage
We honour and amplify the voices of Indigenous communities as the original paddlers of these lands, ensuring their knowledge and cultural traditions remain central to our storytelling and experiences.
3. Community Collaboration
We believe in building strong relationships with local paddling experts, guides, small businesses, and regional partners to create meaningful, authentic itineraries that support local economies.
4. Accessibility and Inclusion
We strive to make paddling experiences welcoming and accessible to all people, regardless of background, ability, or experience level.
5. Year-Round Adventure
We embrace the unique opportunity that BC offers as the only province in Canada where people can comfortably paddle year-round by showcasing this diversity through curated routes and seasonal content.
6. Education and Advocacy
We commit to educating travellers about safety, conservation, and cultural respect, while advocating for policies that support sustainable recreation and tourism development.
Our Team
Meet the Paddle BC Personas
Director: Andrea Miller
Andrea has worked in the tourism industry for two decades. She is a passionate paddler, whitewater Paddleboard instructor, and she owned a paddling outfitter for 19 years.
CCO: Vince Hempsall
Vince is a writer, editor, content creator, marketer, videographer, publisher, social media communicator, and a stoked canoeist.
CTO: Simon de la Salle
Simon serves as the Web Director and Designer of Paddle BC, specializing in digital strategy for adventure tourism.
Featured Photographer: Dave Heath Photography
A Nelson, BC-based photographer, Dave has had his work featured in hundreds of publications and websites over the past three decades.